What is holding NFC back? – Question from Mobile Marketer
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Tag: CRM
Mobile Retail Masterclass
Posted on 06 April 2011 by
The Mobile Retail Masterclass recently held in London and run by the folks at www.mobilemarketingmagazine.com, put retailers and solution providers together in the the same room to discuss this burgeoning market.
Netsize Insights: a special look at Mobile CRM of brands…
Posted on 28 April 2011 by
Nice overview with case studies from our friends at Netsize. Worth checking out.
Smartphone users still prefer SMS offers
Posted on 28 June 2011 by
Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.
10 Tips to make mobile marketing work for your business
Posted on 01 July 2011 by
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Video of interactive SMS use cases
Posted on 04 July 2011 by
Watch our video showing some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. Interactive SMS is a simple and yet very efficient way to boost your VAS revenues, either by promoting your services to your own subscribers´database or by deploying direct marketing campaigns from other brands.