Tag: Customer engagement

Why mobile is the new king of advertising

We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]

What defines your personality?

Consider that we recently hit the seven billion population mark globally (and it’s still growing) and you’ll understand why defining personal identity is such an important issue today. That’s why we work with governments, banks and card merchants worldwide to help ensure that every individual has their own proof of identity so they can be […]