Tag: Customer loyalty

What end-user experience do you expect from your cloud service?

Let’s imagine that you’ve just signed up for a new solution for your cloud service; this really should be a time for celebration as your information is now easily manageable and secure. However, this is unfortunately, for many, the beginning of a long process where you’re required to validate all relevant parameters and pay special […]

Wallet Wars – Coming to a Mobile Near You Soon

I was recently at the Wallet Wars conference in New York hearing about the opportunities and challenges that the mobile wallet space offers. And what a spectacle it was! In such a fast-moving and evolving industry, it can be hard to keep up with the latest players: Square, Apple, Google, Samsung and Microsoft are all […]

Demand for contactless technologies surges in Dubai

We have previously blogged about Dubai as a hub for innovative technologies, especially around GITEX, the Middle East’s ICT conference. We also know that customer loyalty is a focus, with Dubai playing host to a conference on Maximizing Customer Loyalty & Profitability in the Middle East. We know there is business-level interest in emerging and […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Sunny customer loyalty in Dubai

Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]

Enhancing customer loyalty – insights from Berlin

Hello from Berlin where we have been attending the Telecom Loyalty and Retention event, exploring how to improve customer loyalty and retention in the telecoms industry. Over the last three days we have heard about new trends and experiences in loyalty programs as well as the challenges operators and service providers are facing. Below are […]