Tag: Experian

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Driving EMV adoption: the benefit for banks

According to recent reports from Visa, EMV deployment in the US is accelerating. An estimated one million Visa-branded EMV chip-enabled cards had been issued by the end of 2011. In addition to this, Mastercard has finally agreed to join Visa in supporting the technology in the US. EMV, which regular readers by now know stands […]