Posted on 28 June 2011 by
Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.
Posted on 01 July 2011 by
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 12 July 2011 by
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using this simple and efficient tool. See for yourself how you can use it with your customers.
Posted on 10 August 2011 by
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 28 November 2011 by
When big names in technology decide to team up, the prospect for consumers is usually mouth-watering. When the French Government step in – I think it’s safe to say we’re witnessing the birth of some game-changing technology. The consortium of Gemalto, Archos, Eurecom and WYSIPS has been selected by the French Government to develop the […]
Posted on 11 January 2012 by
It’s always pleasing to see creative, informed content get the recognition it deserves, particularly in the world of social media so I decided to look at some of the security, telecoms and emerging tech blogs that we’ve been following here at Gemalto.
