Tag: #GemaltoNFC

Turkish delights and insights from MMA

Following on from our initial write-up of the Mobile Marketing Association Forum in Istanbul we have gained further insights around how mobile is changing customer expectations and demand. With Turkey a burgeoning hub of digital brand engagement with consumers hungry for content, where best than to hear about some of the best practices brands can […]

Contactless Challenge Day 9: Jon edges towards victory

With only one day remaining of our inaugural contactless challenge, our two competitors have been desperately searching for new ways to boost their total points – even if they are more than 700 miles apart. As revealed yesterday, Ewan has taken his contactless challenge international in Barcelona, while Jon continues in London. However, Ewan failed […]

Contactless Challenge Day 8: Integrating the old and the new

On the eighth day of the contactless challenge, the scores suggest that if you venture to London with an NFC-capable device, there are a variety of goods and services you will be able to pay for via contactless, if only at a selection of outlets. With Ewan now in Barcelona, will the GSMA’s favorite mobile […]

Contactless Challenge Day 7: Airports & cupcakes

The contactless challenge is now entering its final few days, with Ewan MacLeod struggling to find companies willing and capable to accept contactless mobile payments. Ploughing on with continued tenacity, however, he has managed to clock up potentially vital points in his attempt to wrestle the lead back off Jon Choo. A trip to the […]

Contactless Challenge Day 6 – drinks and drive-thru

Our challengers aren’t being deterred in their quest to win #GemaltoNFC – not by a lack of NFC terminals outside London or the fact it’s their weekend. Jon Choo is still heading up the scoreboard with 179 points to Ewan MacLeod’s 126. Thanks to a visit to the cobblers (Timpson) but also managing to buy […]

Contactless Challenge Day 5 – finding NFC venues

We are now half way through the challenge. It is set to run until Wednesday at midnight when the final scores shall be counted and the winner of #GemaltoNFC announced. But that’s still some way off, and there are plenty more contactless challenges that our NFC battlers can complete. To summarize recent events, Ewan MacLeod […]