Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 26 March 2013 by
Facebook mobile usage recently surpassed the number of users checking Facebook on the web. Mark Zuckerberg himself referred to the social network as a ‘mobile company’ and it’s hardly surprising given the number of users connecting on the go. With any major success story comes opposition, however, which manifests itself in cries and complaints of […]
Posted on 16 November 2012 by
What if you could make banking cards or any cards from veggies you find in your garden? Unfortunately, it is not edible, but is recyclable. It may sound too good to be true, but digital security is going green and has been for the past couple of years. People are becoming increasingly environmentally conscious and […]
Posted on 14 December 2011 by
India, as one of the BRICS, is a fast-growing and exploding country. Named a ‘superpower-in-waiting’ by The Economist recently, it is attracting investors and many a business to tap into this wealth of people, services and skills. Which creates wealth, and indeed, there is a booming middle class taking advantage of this growth, especially in […]
