Tag: Interactive SMS

Getting your message across: 10 tips for effective text message…

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]

3 golden rules for marketing campaigns: reach, engagement and financial…

I wanted to share with you a  video of Ralph Santana,  Samsung’s CMO,  where he  identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]

You thought we just made SIMs? Here’s our mobile marketing…

I’ve been told to keep the length of my posts down (I’m sorry I wanted to be a novelist) so here’s a quickie video of Caroline Doussot, our Mobile Marketing expert, talking about the offer we’ve been showing at Mobile World Congress. As you can see the SIM is just a small part of the […]

The rise of mobile marketing

With over 5 bn subscribers worldwide, the mobile as a marketing channel is rising. Have a look at some of the stats we’ve compiled to show that we’re talking business here. Vodafone and Claro know what they’re doing…