The 21st century CRM
Posted on 20 June 2011 by
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.
Tag: Interactive SMS
3 golden rules for marketing campaigns: reach, engagement and financial…
Posted on 04 June 2011 by
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]
Top 10 Mobile Marketing trends for 2011 revisited
Posted on 19 May 2011 by
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
What is this 21st century SMS?
Posted on 06 May 2011 by
Caroline Doussot, head of Gemalto Mobile Marketing Services, gives us the low-down on this technology in an interview with Mobile Marketing Magazine and Vivo Brazil tells us why it’s working for them.
Teething Problems: Hurdles for Mobile Marketing
Posted on 04 May 2011 by
Mobile marketing is definitely growing but the mainstream emergence of mobile advertising will not be without a few bumps in the road. Here are a few which mobile marketers will have to consider…
Netsize Insights: a special look at Mobile CRM of brands…
Posted on 28 April 2011 by
Nice overview with case studies from our friends at Netsize. Worth checking out.