Posted on 14 February 2011 by Dominique Brulé
Mark Roberti, editor of RFID Journal, which covers all forms of radio frequency identification, including NFC, has sent us questions about NFC that he hears from readers.
Posted on 15 February 2011 by Dominique Brulé
Every Mobile World Congress has a buzzword – more often than not an acronym – and this year it is likely to be NFC – Near Field Communication.
Posted on 19 May 2011 by Thales DIS
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Posted on 20 June 2011 by Thales DIS
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.
Posted on 01 July 2011 by Thales DIS
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 10 August 2011 by Thales DIS
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]