What is holding NFC back? – Question from Mobile Marketer
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Tag: Marketing
Mobile advertising doubles in size
Posted on 30 June 2011 by
Consumers are jumping onto high speed 3G & 4G networks while utilizing smartphones in droves and advertisers are right behind them. Will mobile advertising be a $20 billion industry by 2015, compared to under $2 billion last year? Gartner thinks so, and new research from comScore shows why.
Getting your message across: 10 tips for effective text message…
Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Opt-in for mobile permission marketing
Posted on 10 August 2011 by
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Why mobile is the new king of advertising
Posted on 02 May 2012 by
We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]
The latest Netsize Guide focuses on France
Posted on 06 July 2012 by
It’s our 10th edition of The Netsize Guide – can you believe it? Ten years of showering insight on the mobile industry and sharing our views. We have previously looked at mobile CRM and how it is affecting brands and retailers, and investigated the notion of Truly Mobile courtesy of interviews with global brands such […]