Tag: MCX

A Surprising MVP for Mobile Payment Success

The “wallet wars” are in full swing as mobile payment providers battle for consumer attention. However, we are still waiting for a tipping point to see widespread adoption, as my colleague, Fred Martinent, pointed out in his recent blog post. Like any new technology, it takes time for consumers to get comfortable with change and […]

Collaborating to drive mobile commerce in the Middle East

The next time you’re in Dubai, see if you can spot the fast-moving commuters on the RTA public transport network. If you look closely, you’ll probably see they are using Go4it cards, launched by UAE bank Emirates NBD 16 months ago and whose success was celebrated at Cards & Payments Middle East earlier this month […]