Tag: MMA

20 years of text and it’s still a big part…

This week we celebrated the 20th anniversary of the first SMS, sent by phone engineer, Neil Papworth, reading simply (and cheerfully): “Merry Christmas.” Since that day in 1992, the humble text message has come to change the way we interact with the world and each other. There are over 200,000 exchanged every second, so as […]

Mobile Marketing in Istanbul

Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]