Sponsored data could open up new revenues for mobile networks, and offer customers something different.
Satisfying the data hunger: what Mobile Network Operators can gain…
Posted on 23 October 2017 by Fred Martinent in Mobile
MNOs should look to create a value exchange with their customers to the benefit of both
A CEO of a major MNO must make a difficult choice between a protective and pragmatic approach to monetization. Can you help them out?
The biggest mobile phone conference in the world 2013 has drawn to a close. For those who were following our blog closely, you’ll have seen…
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise…
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not…
Latest comments