Satisfying the data hunger: what Mobile Network Operators can gain…
Posted on 23 October 2017 by
Sponsored data could open up new revenues for mobile networks, and offer customers something different.
Tag: Mobile advertising
It’s time for Mobile Network Operators to take their piece…
Posted on 22 September 2017 by
MNOs should look to create a value exchange with their customers to the benefit of both
Customer data monetization: it’s time for MNOs to make a…
Posted on 13 March 2017 by
A CEO of a major MNO must make a difficult choice between a protective and pragmatic approach to monetization. Can you help them out?
Mobile World Congress: and the winner is…
Posted on 05 March 2013 by
The biggest mobile phone conference in the world 2013 has drawn to a close. For those who were following our blog closely, you’ll have seen we were running a friendly competition to see which blogger’s Q&A could garner the most views. The questions these influential industry enthusiasts put to our experts ranged from NFC and […]
As with the desktop web, will mobile advertising become the…
Posted on 21 February 2013 by
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]
Where was mobile marketing at Mobile World Congress?
Posted on 05 March 2012 by
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]