Posted on 30 June 2011 by
Consumers are jumping onto high speed 3G & 4G networks while utilizing smartphones in droves and advertisers are right behind them. Will mobile advertising be a $20 billion industry by 2015, compared to under $2 billion last year? Gartner thinks so, and new research from comScore shows why.
Posted on 28 June 2011 by
Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.
Posted on 04 May 2011 by
Mobile marketing is definitely growing but the mainstream emergence of mobile advertising will not be without a few bumps in the road. Here are a few which mobile marketers will have to consider…
Posted on 28 April 2011 by
Nice overview with case studies from our friends at Netsize. Worth checking out.
