Tag: Mobile channel

Look how mobile is driving commerce – globally

There have been quite a few stories recently highlighting the importance that mobile plays in commerce nowadays. Whether research from the Centre for Economics and Business Research showing that sales through the mobile channel on the UK’s high streets now account for every £1 in £10 spent, the news that Oktoberfest drinkers in Munich will […]

Mobile Marketing in Istanbul

Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]