Posted on 11 March 2013 by Thales DIS
Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]
Posted on 19 May 2011 by Thales DIS
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Posted on 21 February 2013 by Cecile Eurendjian
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]
Posted on 02 August 2011 by Thales DIS
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 04 April 2013 by Thales DIS
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 21 January 2013 by Marta Bordonada
It’s back! Those of us in the mobile industry and, increasingly, in the banking, consumer tech, start-up, VC, and even retail sectors, are turning our attention to one of the biggest calendar events of the year – Mobile World Congress.