Tag: Mobile phone

Mobile Marketing and the ubiquitous Text Message

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]

How to be smart with dumb phones

I expect many of our readers will know someone who either gave or received a smartphone over the last few months. They’re ubiquitous these days and I’ve even seen kids who can’t be more than two or three years old using a smart device. Thomas Husson blogged for Forrester on mobile trends from 2012 at the end […]

Mobile phones as room keys – whatever next?

With the constant growth of contactless applications, one wonders what other areas of our everyday lives one day could be NFC-enabled.
Would you have thought of using your phone to open you hotel room or unlock and start your car?

Earlier this year we saw the first demonstrations of NFC being used as a car key, for both accessing and starting the vehicle. It may not be too long before we see the same system being adopted for commercial, or even residential, premises.