Tag: Mobile

A new parkour game – tried it with NFC?

NFC is all about freeing us up – making purchasing simpler and more straightforward. The art of parkour or ‘free-running’ is the embodiment of movement without obstacle, pause, or thought. To us, it echoes the philosophy of NFC technology and the freedom it allows us every day. So, what’s the link?

IoT

Voice over LTE matters to operators

We have previously blogged about the challenges that LTE still faces, despite the general agreement being that LTE provides a great opportunity for operators. At the same event, the recent LTE Conference in Barcelona, as well as seeing the challenges, we also saw one key theme emerging that can demonstrate just how important LTE is […]

As with the desktop web, will mobile advertising become the…

Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]