Tag: Mobile

The 21st century CRM

Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.

10 Tips to make mobile marketing work for your business

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.

Building consumer trust in mobile banking

Smartphones are becoming more and more pervasive in our lives these days, as recent research from Nielsen and Javelin Strategy Research shows. Consumers are embracing smartphones in record numbers, however the uptake of mobile banking technologies does not match this high rate of adoption.

Mobile payments drive eBay growth

Online marketplace eBay has recently posted its first billion-dollar revenue quarter, confirming that mobile commerce is continuing its shift into the mainstream. The challenge for telecoms and retail industries alike is to make sure they are not late to the party and avoid being left behind. According to an official company press release, the results […]