Tag: MWC13

NFC – Not For Commerce?

eBay Chief Executive John Donahoe recently claimed that NFC stands for “Not for Commerce”, when discussing Near Field Communication being used to turn cell phones into mobile wallets. At Mobile World Congress, Russell Buckley said something along the same lines. Apple has not yet backed the technology as many were expecting, but many of the […]

Mobile World Congress: and the winner is…

The biggest mobile phone conference in the world 2013 has drawn to a close. For those who were following our blog closely, you’ll have seen we were running a friendly competition to see which blogger’s Q&A could garner the most views. The questions these influential industry enthusiasts put to our experts ranged from NFC and […]

MWC13: How not to build a mobile campaign

Day two and three at #MWC13 saw more big brands and emerging innovators take to the world stage, but among the hustle and bustle of the trade show, I had the pleasure of attending a conference on mobile marketing; you may have been there too? The title: How Not to Build a Mobile Campaign, certainly […]

The latest mobile marketing trends from MWC13 in Barcelona

Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]