Tag: NFC adoption

Moving Forward on the Path to NFC Adoption

It’s a very ‘mobile’ time of year, with two of our favorite conferences lined up for the next couple of weeks – the 2013 NFC Solutions Summit and CTIA 2013.  So, it should come as no surprise that we have NFC technology on our minds. With an emerging technology like NFC, it’s interesting to look […]

NFC Technology – Pay or Play?

One of the conference headers to catch my eye in this weekend’s SXSW schedule includes the phrase ‘NFC Growth from Play will Pay’. Seeing as Saturday at SXSW is ecommerce focused, I thought I’d take a look at how NFC is viewed outside of the direct payments market. So what are the possibilities beyond payment […]

What are the chief issues with NFC? – Questions from…

In the next post on our series answering questions from mobile influencers, Peggy Anne Salz of MobileGroove raises some thought-provoking points on mobile marketing and NFC payments. NFC-enabled mobile payments from Google and Isis are getting attention, while cloud-based payments offered by the likes of PayPal also appear to be picking up steam. So what […]