Tag: Nielsen

Turkish delights and insights from MMA

Following on from our initial write-up of the Mobile Marketing Association Forum in Istanbul we have gained further insights around how mobile is changing customer expectations and demand. With Turkey a burgeoning hub of digital brand engagement with consumers hungry for content, where best than to hear about some of the best practices brands can […]

Influencing technology purchases in a super connected world

The internet influences our buying decisions. Whether in a personal or professional capacity, who doesn’t turn to the World Wide Web to look up a certain brand, product or service offering? In fact, a recent study by Nielsen in India looking at the influence of the internet on technology product purchases revealed that the internet […]

Which mobile device will rule in future?

Here at Mobile World Congress, plenty of new mobile devices and services for mobile phones are being announced, launched, demoed and discussed. Just see this list of gadget news that Stuart Miles of Pocket-Lint has compiled. That’s not to mention all the service, software and system announcements happening too around NFC, LTE and M2M to […]

IoT

Building consumer trust in mobile banking

Smartphones are becoming more and more pervasive in our lives these days, as recent research from Nielsen and Javelin Strategy Research shows. Consumers are embracing smartphones in record numbers, however the uptake of mobile banking technologies does not match this high rate of adoption.