Tag: Nokia

MWC12 insights – reporting live

Here’s what we have been noticing so far for this year’s Mobile World Congress in Barcelona. As always, it’s a hectic hub full of mobile enthusiasts, some in suits, some more casual and some dressed up. Luckily we’re old-timers and know how to get the most out of the four days of the show, but […]

Where was mobile marketing at Mobile World Congress?

You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]

NFC Technology – Pay or Play?

One of the conference headers to catch my eye in this weekend’s SXSW schedule includes the phrase ‘NFC Growth from Play will Pay’. Seeing as Saturday at SXSW is ecommerce focused, I thought I’d take a look at how NFC is viewed outside of the direct payments market. So what are the possibilities beyond payment […]

What can you do with NFC?

Take a minute and cast your mind back to science fiction films of the 80s and 90s – Terminator or Demolition Man perhaps. People could use biometrics to gain access to computers, scan others’ minds to see what they were thinking, and so on. Based on these futuristic predictions, who would have thought, in the […]

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