What is holding NFC back? – Question from Mobile Marketer
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Posted on 23 March 2011 by
Phone and infrastructure deployments are key to NFC success as is the creation of compelling services from retailers, banks and other actors as well as the right levels of security and trust.
Posted on 28 February 2012 by
Here’s what we have been noticing so far for this year’s Mobile World Congress in Barcelona. As always, it’s a hectic hub full of mobile enthusiasts, some in suits, some more casual and some dressed up. Luckily we’re old-timers and know how to get the most out of the four days of the show, but […]
Posted on 05 March 2012 by
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]
Posted on 10 March 2012 by
One of the conference headers to catch my eye in this weekend’s SXSW schedule includes the phrase ‘NFC Growth from Play will Pay’. Seeing as Saturday at SXSW is ecommerce focused, I thought I’d take a look at how NFC is viewed outside of the direct payments market. So what are the possibilities beyond payment […]
Posted on 18 February 2013 by
Take a minute and cast your mind back to science fiction films of the 80s and 90s – Terminator or Demolition Man perhaps. People could use biometrics to gain access to computers, scan others’ minds to see what they were thinking, and so on. Based on these futuristic predictions, who would have thought, in the […]