One of the conference headers to catch my eye in this weekend’s SXSW schedule includes the phrase ‘NFC Growth from Play will Pay’. Seeing as…
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not…
Here’s what we have been noticing so far for this year’s Mobile World Congress in Barcelona. As always, it’s a hectic hub full of mobile…
Phone and infrastructure deployments are key to NFC success as is the creation of compelling services from retailers, banks and other actors as well as…
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
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