Tag: Orange

How can telecoms operators maximize loyalty? With big data.

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]

The Technology behind the Contactless Challenge

If you read my recent blog post about our forthcoming Contactless Challenge, you may wish to know more about the technology behind the payments that Ewan MacLeod and Jon Choo will be making in and around London in the coming weeks. I’ll admit, inspired by the latest James Bond film, I may have been a […]

NFC poised for critical mass in France

Today’s announcement that Orange will undertake the first large scale rollout of NFC-enabled SIM cards in France is more proof, if it were needed, that NFC seems to be on the cusp of mass adoption. For the last few years, influencers and industry heavyweights have questioned whether NFC would ever achieve widespread adoption and, if it did, what would […]

Social Media Week hits Paris

2011 represented a sea change within personal and corporate use of social channels with 10,000 tweets per second being sent during the recent superbowl while digital marketing and social media investments by companies are up even in an economic downturn. This evening I’ll be giving Gemalto’s view on social media use as part of Social Media Week