Tag: OTT

The impact of digital on mobile messaging – Digital Services…

Now in its 14th year, the leading messaging event in the market, the Digital Services World Congress 2014,returned to deliver more up to date and high level content on operator and OTT messaging strategies last month. The congress had several sub conferences, one of which was the Global Messaging World Congress and many interesting themes emerged […]

Trust in mobile messaging

Thanks to smarter devices and wider availability of connectivity, whether through WiFi services or 4G/LTE, we are communicating more than ever before especially through mobile phones  We send ten billion messages per day on Facebook, and recently acquired popular messaging platform WhatsApp processed 27 billion messages in a period of 24 hours last year. However, […]

Personal Cloud computing – A Luxury or Necessity?

Personal cloud applications and services are on the rise, but has it hit the mainstream audience yet? With an increased number of devices such as smartphones, tablets, laptops and a plethora of other connected devices (including the growing number of smaller devices with less physical storage space), personal clouds are becoming more than a luxury. […]

MWC 2013: Keynote 4: The future of communications

The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]

SMS is here to stay: three golden rules of text…

New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]