Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 04 June 2011 by
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]
Posted on 17 February 2011 by
I’ve been told to keep the length of my posts down (I’m sorry I wanted to be a novelist) so here’s a quickie video of Caroline Doussot, our Mobile Marketing expert, talking about the offer we’ve been showing at Mobile World Congress. As you can see the SIM is just a small part of the […]
Posted on 26 April 2011 by
Who hasn’t received an unwanted SMS and had to click several buttons to open, read and finally delete the message? With a steady increase in mobile advertising, practices such as this have unfortunately become very common in recent years, irritating a growing number of users. With a different idea in mind, and completely focused on […]
Posted on 28 April 2011 by
Nice overview with case studies from our friends at Netsize. Worth checking out.
Posted on 12 July 2011 by
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using this simple and efficient tool. See for yourself how you can use it with your customers.
