Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I…
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is…
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing…
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using…
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich…
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission…
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