6 in 10 Consumers Feel Social Media Poses the Greatest…
Posted on 06 December 2018 by
Customer loyalty is more important than ever in the age of digital security. On the one hand, failure to disclose a data breach can adversely affect customers’ loyalty to an organization and send consumers running to its competitors. On the other hand, a transparent privacy policy, open communication channels and an accountable business culture can help companies boost their customers’ loyalty and retain more consumers in the event of a personal data security incident. Organizations should use this dichotomy to evaluate the relationship between their digital security focus and their customers’ loyalty.