Tag: Privacy

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Facebook is 10 today – how much has changed since…

As Facebook turned ten years old today, it occurred to me that one out of every six people on the planet now has a Facebook profile. Facebook is now reported to have more than 1.2 billion users out of the world’s 7.2 billion people. This achievement is stunning, particularly when one considers that this ‘social […]