Tag: QR code

Wallet Wars – Coming to a Mobile Near You Soon

I was recently at the Wallet Wars conference in New York hearing about the opportunities and challenges that the mobile wallet space offers. And what a spectacle it was! In such a fast-moving and evolving industry, it can be hard to keep up with the latest players: Square, Apple, Google, Samsung and Microsoft are all […]

QR codes and brand recognition via mobile

Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do […]

Your NFC business card

Greetings from LeWeb in Paris where the Internet of Things is this year’s theme. Can you picture the event with around 3,000 attendees milling about and meeting each other? Now imagine the number of business cards being exchanged… How many conferences or events have you attended where you have swapped business cards with new and […]

Where was mobile marketing at Mobile World Congress?

You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]