Tag: Retail

Questions from Rafe Blandford, All About Windows Phone

In the latest of our responses to prominent mobile bloggers and influencers, I’ve taken a look at a question from All About Windows Phone’s Rafe Blandford. Rafe asked: Mobile beacons (Bluetooth based) look set to get a lot of interest in the retail environment in 2014? What sort or innovations do you expect to see […]

Brands prove the value of mobile marketing

We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]