Tag: ROI

Question from Ric Ferraro, Mobverge

As this year’s Mobile World Congress has once again shown, the appetite for mHealth applications and devices shows no signs of abating. One of the most talked-about launches of the entire event has been Samsung’s Gear 2 and Gear 2 Neo smart watches, which now include pedometers and other technology to measure sleep and fitness. […]

Turkish delights and insights from MMA

Following on from our initial write-up of the Mobile Marketing Association Forum in Istanbul we have gained further insights around how mobile is changing customer expectations and demand. With Turkey a burgeoning hub of digital brand engagement with consumers hungry for content, where best than to hear about some of the best practices brands can […]

What are the key challenges facing LTE?

Long Term Evolution (LTE) – it’s been around for a while now. Offering mobile network operators a new standard to initiate high-speed wireless communications, the possibilities arising from LTE, also called 4G technology, are endless. Aside from a better customer experience, just consider the revenue opportunities in terms of value-added services if consumers can take […]