Tag: Smart Message

Video of interactive SMS use cases

Watch our video showing some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. Interactive SMS is a simple and yet very efficient way to boost your VAS revenues, either by promoting your services to your own subscribers´database or by deploying direct marketing campaigns from other brands.

10 Tips to make mobile marketing work for your business

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.

The 21st century CRM

Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.

Smartphone users still prefer SMS offers

Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.

What is this 21st century SMS?

Caroline Doussot, head of Gemalto Mobile Marketing Services, gives us the low-down on this technology in an interview with Mobile Marketing Magazine and Vivo Brazil tells us why it’s working for them.