Tag: Smartphone

Mobile advertising doubles in size

Consumers are jumping onto high speed 3G & 4G networks while utilizing smartphones in droves and advertisers are right behind them. Will mobile advertising be a $20 billion industry by 2015, compared to under $2 billion last year? Gartner thinks so, and new research from comScore shows why.

Building consumer trust in mobile banking

Smartphones are becoming more and more pervasive in our lives these days, as recent research from Nielsen and Javelin Strategy Research shows. Consumers are embracing smartphones in record numbers, however the uptake of mobile banking technologies does not match this high rate of adoption.

Pros and cons of mobile tokens in authentication

I recently discussed the future of the online banking industry and how the FFEIC should shape its next set of guidelines to ensure the safety of both banks and their customers in the years ahead. However, one area which I didn’t explore in that post is the mobile platform, and the role it has to play […]

Is Email our Weakest Link?

Fahmida Y. Rashid’s recent article on email being the main source of data leaks in organizations shines a light on how dependent all professionals have become on email, and how dangerous this could prove to be. It’s all too easy to forward work emails to yourself, or to friends or colleagues, with attachments containing sensitive […]