Tag: SMS

Video of interactive SMS use cases

Watch our video showing some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. Interactive SMS is a simple and yet very efficient way to boost your VAS revenues, either by promoting your services to your own subscribers´database or by deploying direct marketing campaigns from other brands.

Getting your message across: 10 tips for effective text message…

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]

Opt-in for mobile permission marketing

In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”  It realizes that treating people with respect is the best […]

Mind Your PVQs

Bruce Schneier’s recent post in which he said that secret questions had reached a ‘new low’ may have shocked some casual observers, but for me it simply underlines a problem which is all too common. Personal verification questions (PVQs) and answers have been the de facto solution for forgotten passwords since the creation of email […]

Mobile payment from South Africa to South Beach

This is my second post on our recent conference on how the mobile had impacted society for our French followers at the IT crowd hang-out, La Cantine, in Paris last week. Last week I blogged about the rise of mobile social media and today it’s the turn of mobile payment.