Tag: Spam

Sunny customer loyalty in Dubai

Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]

SpyEye targets security blindspots

According to this article from USA Today last week, cyber-attacks are set to increase over the remainder of this year due to the widespread availability of a new SpyEye hacker toolkit. The software allows hackers or cybercriminals to control a network of up to thousands of botnets, which can then be used for spamming, DDOS […]

Getting your message across: 10 tips for effective text message…

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]