Tag: Subscriber

Trust in mobile messaging

Posted on 28 March 2014 by

Thanks to smarter devices and wider availability of connectivity, whether through WiFi services or 4G/LTE, we are communicating more than ever before especially through mobile phones  We send ten billion messages per day on Facebook, and recently acquired popular messaging platform WhatsApp processed 27 billion messages in a period of 24 hours last year. However, […]

Mobile

Embracing permission-based marketing in Asia

Posted on 04 April 2013 by

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Mobile