Tag: Survey

Mobile Marketing and the ubiquitous Text Message

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]

(Don’t) keep it to yourself: mobile cloud sharing is on…

We recently conducted a survey in Europe, Asia, South America and Africa looking at the state of back-up and sharing uptake and concerns from a consumer perspective.  We found a huge demand (and opportunity for MNOs) for personal cloud services, including sharing services. 73 percent of survey respondents said they would use sharing services if […]

Where’s the money in customer experience management?

What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]

NFC – What’s the view on the street?

It’s official. NFC is here; but how many people know it? We commissioned Opinion Matters to carry out research that highlights the need for consumer education on NFC – or to put it correctly: Near Field Communication, as only 32% of consumers know what NFC actually stands for, while one third of respondents worry about using a mobile wallet for security reasons.