Posted on 30 May 2012 by
On Saturday night, Informa’s Camille Mendler tweeted her frustration that UK viewers of the Eurovision Song Contest could not enter their votes by text. In questioning the decision, she referred to SMS as Europe’s ‘most ubiquitous and cheap communications method’. Research from Camille’s parent company, Informa, has today proved unequivocally that this assertion was correct. […]
Posted on 13 November 2012 by
New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]
Posted on 25 February 2013 by
We’ve already blogged about handset manufacturers and innovators in the mobile space, but where would be without the mobile operators? In the opening keynote of 2013’s Mobile World Congress, CEOs from some of the world’s largest and most important operators discussed the challenges and opportunities ahead for the mobile industry. Here are some of the […]
Posted on 21 January 2014 by
You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]
Posted on 26 February 2014 by
He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]
Posted on 28 March 2014 by
Thanks to smarter devices and wider availability of connectivity, whether through WiFi services or 4G/LTE, we are communicating more than ever before especially through mobile phones We send ten billion messages per day on Facebook, and recently acquired popular messaging platform WhatsApp processed 27 billion messages in a period of 24 hours last year. However, […]
