Tag: WhatsApp

The impact of digital on mobile messaging – Digital Services…

Now in its 14th year, the leading messaging event in the market, the Digital Services World Congress 2014,returned to deliver more up to date and high level content on operator and OTT messaging strategies last month. The congress had several sub conferences, one of which was the Global Messaging World Congress and many interesting themes emerged […]

Trust in mobile messaging

Thanks to smarter devices and wider availability of connectivity, whether through WiFi services or 4G/LTE, we are communicating more than ever before especially through mobile phones  We send ten billion messages per day on Facebook, and recently acquired popular messaging platform WhatsApp processed 27 billion messages in a period of 24 hours last year. However, […]

What’s up with Mark Zuckerberg? A man on a mission…

He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]

The death of SMS – but more messaging

You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]