Tag: Whitepaper

Could your device be putting your employer at risk?

Back in 2012, our research into CIOs’ attitudes towards security threw up some interesting insights into IT leaders’ attitudes towards BYOD (Bring Your Own Device). Now, almost a year on, a new Gemalto study has shed further light on the BYOD phenomenon: this time from the point-of-view of employees. In a whitepaper, entitled ‘The Weakest […]

Mobile Marketing and the ubiquitous Text Message

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]