Bringing the Smart City vision to life at Gitex 2014

Gearing up for the 2014 edition of Gitex Technology Week, one of the world’s largest shows dedicated to IT and new technologies, we’re excited to be at the heart of innovation that is changing the world. Attracting over 142,000 tech-savvy visitors coming from 150 countries and gathering more than 3,700 ITC exhibiting companies from across the planet, Gitex is among the top technology trade shows each year, and offers plenty to get even the most experienced tech gurus excited.

This year, Gemalto will be bringing the Smart City vision to life for visitors to Gitex 2014. In line with last year’s announcement from Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to turn Dubai into a smart city, our booth will encourage visitors to step into the shoes of Smart City residents and will illustrate how this compelling vision is now ready to be deployed and how our digital solutions can harness the potential of a highly connected world to deliver greater privacy, convenience and security.

If you are around, join us in Software Hall 6, Booth CLD-8 for a digital journey into a smart city, through innovative use cases, where urban citizens can enjoy the benefits of Smart Travel, Smart NFC Retail Experience & NFC Ticketing, Smart Cars, Smart Enterprise, Smart Events, Smart Mobile ID and Smart Recycling.

As an example, the Smart Travel experience simplifies visa application processes with residents receiving their eVisa on their smart phone app and transferring it to their ePassport through a simple tap of their NFC phone.

On Oct 14th, our Middle East & African president will join the GSMA’s 360 Mobile series and will take part in discussions around smart devices, big data and how to bring new services to life.

Gemalto will also serve as the Strategic Sponsor for the Digital Strategies Forum on October 15th, and will present a keynote talk on how brands and mobile operators can best leverage the mobile phone to run efficient mobile marketing campaigns and create lasting engagement with consumers.

The Gemalto Middle East team look forward to seeing you there!

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